GEO stands for Generative Engine Optimization. The GEO team builds products that help multi-location brands understand and improve how they are represented, cited, and recommended across AI-powered search and answer engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
We are building backend capabilities that collect and analyse signals from rapidly evolving AI platforms, measure brand visibility, and turn complex data into actionable recommendations for our customers.
As Backend Engineering Lead for Uberall’s GEO team, you will take on a hybrid role that combines people management with hands-on engineering. You will be responsible for the growth and effectiveness of the team, and you will also write code, review pull requests, and shape technical designs alongside them. On this team, leads stay close to the work. Hands-on contribution is a core part of the role, not something you step back from as the team grows.
You will shape the architecture behind our AI-search products, lead the delivery of new capabilities, and help the team navigate a fast-moving and technically ambiguous domain. Working closely with Product, Engineering, and other stakeholders, you will translate customer needs and emerging developments in generative AI into reliable, scalable, and maintainable backend solutions.
