Graphic Designer

The Global Creative Team shapes the visual presence of Binance by developing high-impact campaigns, brand systems, and creative assets that communicate innovation, trust, and accessibility at scale.

• Design brand and creative assets for global marketing initiatives across all digital channels including brand, social, and paid media;
• Collaborate with brand, creative, and paid teams to ensure visual continuity;
• Conceptualize and translate complex product ideas into clear, compelling visual narratives aligned with brand guidelines;
• Produce visuals and storyboards for the video team;
• Propose, test, and iterate on new design formats based on performance insights;
• Establish and build relationships with cross-business partners and stakeholders;
• Leverage AI tools to accelerate and enhance production.

• 5+ Years of experience as a graphic designer in agency, in-house, or startup environments with a focus on marketing design;
• Strong portfolio showcasing systematic design work and high-quality creative execution;
• Experience designing for fast-paced marketing teams;
• Ability to translate ambiguous briefs into clear visual solutions;
• Strong organizational skills and ability to manage multiple projects with tight timelines;
• Mastery of core graphic design fundamentals: typography, color, layout, hierarchy, and composition;
• Full proficiency in Figma including components and plugins;
• Understanding of animation and motion graphics principles;
• Strong storyboarding and storytelling skills;
• Hands-on experience with AI tools such as Higgsfield, Midjourney, Runway, or Kling;
• Strong understanding of paid media algorithms and platform-specific formats;
• Solid understanding of performance marketing and conversion-focused design;
• Experience working with hook-driven storytelling frameworks;
• Nice to have: Animation or motion editing experience, Illustration or iconography experience, UX/UI design experience.

• No conditions specified