Graphic designer in hospitality

Placement International is a leading global recruitment and placement agency specializing in the hospitality industry. We connect highly qualified candidates with top-tier employers in hotels, resorts, and restaurants worldwide. As a Design Specialist at Placement International, you will be responsible for creating and overseeing the production of high-quality visual designs across various platforms, including digital, print, and social media.

• Develop creative design solutions for marketing campaigns, branding initiatives, digital assets, and print materials.
• Ensure all designs align with Placement International’s brand identity and communication objectives.
• Lead the creation and maintenance of brand guidelines to ensure all design outputs are consistent with the company’s visual identity.
• Collaborate with marketing and communications teams to ensure visual content meets campaign goals and delivers on brand promises.
• Work closely with internal teams such as marketing, sales, and HR to understand design needs and deliver high-quality visual content.
• Present design concepts to key stakeholders and incorporate feedback into final designs.
• Manage design projects from concept to completion, ensuring timely delivery and alignment with project goals.
• Work within defined budgets and manage resources effectively to maximize output.
• Contribute to creative brainstorming sessions, helping develop innovative design strategies that enhance brand visibility and engagement.
• Stay informed about industry trends, tools, and best practices to bring fresh ideas and creative approaches to the team.
• Review designs before production to ensure they meet Placement International’s quality standards.
• Implement feedback from colleagues and stakeholders and make revisions as needed to ensure the highest level of design excellence.
• Design visuals for advertising campaigns, promotional materials, and online content to increase brand awareness.
• Ensure designs are optimized for various platforms, including websites, social media, and email marketing.

• Bachelor's degree in Graphic Design, Multimedia, Audiovisual Production, or a related field, or equivalent professional experience.
• At least 2 years of professional design experience, with a strong portfolio demonstrating expertise in both digital and print media.
• Strong skills in editing short-form video (Reels, TikTok, Stories) and longer promotional and testimonial content. Includes pacing, transitions, music and sound, subtitles, and adapting formats for each platform.
• Advanced proficiency in CapCut is required.
• Solid foundation in animating text, graphics, and logos for social content.
• Hands-on experience generating and editing images and video with AI tools (e.g., Midjourney, Firefly, Runway, Kling, or similar).
• Able to write effective prompts, keep AI-generated content on-brand, and add AI into daily workflows to produce more without losing quality.
• Advanced use of Canva, including brand kits, templates, animations, and reusable systems that non-designers on the team can use.
• Solid understanding of typography, color, composition, and visual storytelling, with working knowledge of Adobe Photoshop and Illustrator.
• Ability to work within established brand guidelines across two brands (Placement International and Hospitality Academy) and keep every piece consistent across formats and markets.
• Interest in how content performs, such as views, retention, and engagement, and willingness to adjust edits and formats based on results.
• Ability to manage a high volume of social and campaign content at the same time, prioritize well, and deliver on tight timelines.
• Strong written and verbal communication skills in English, with the ability to collaborate effectively with cross-functional teams, including marketing, recruitment, and regional teams across different markets.
• A keen eye for detail and a commitment to producing high-quality, error-free designs and videos.
• Ability to stay up-to-date with design trends, social media formats, and emerging AI tools, and to adjust designs to reflect new styles and technologies.
• Motivated to keep developing motion and video skills.
• Будет плюсом: Certifications in motion graphics, video, or AI tools are a plus; Experience with Adobe After Effects and Premiere Pro is a strong plus; HubSpot (a plus): Experience designing email templates, landing pages, or campaign assets in HubSpot; Spanish is a plus

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