Product analyst in e-commerce

Join our Product Analytics function and play a key role in shaping the next wave of customer-facing experiences at ASOS. As a Senior Product Analyst, you’ll go beyond analysis — leading how data informs product strategy, influencing senior stakeholders, and driving measurable impact across the platform.

• Lead deep-dive analysis across customer funnels and journeys, identifying high-impact opportunities to improve conversion, engagement, and retention
• Own the design, execution, and evaluation of A/B tests and experimentation frameworks, ensuring statistical rigour and clear business impact
• Proactively identify growth opportunities and influence prioritisation through data-led recommendations and experiments you design
• Translate complex data into clear, compelling narratives tailored to both technical and non-technical audiences, including leadership
• Partner with Product Managers and senior stakeholders to define product strategy through data, setting clear success metrics and evaluating performance
• Build and evolve dashboards, reporting, and self-serve analytics capabilities to scale insight across product teams
• Mentor and support more junior analysts, contributing to best practice and raising the bar for analytical quality across the team

• Strong analytical mindset with the ability to structure ambiguous problems and translate data into actionable insight
• Solid grounding in statistics, including hypothesis testing and experimental design, with the ability to apply these in real-world product environments
• Advanced SQL skills and strong experience with Python (pandas, NumPy) for large-scale data analysis
• Proven experience leading A/B testing programmes and influencing product decisions through experimentation
• Significant experience analysing customer behaviour within digital products or e-commerce platforms, with a focus on driving measurable improvements
• Strong experience with data visualisation tools (e.g. Power BI, Tableau, Looker), with an emphasis on storytelling and stakeholder impact
• Experience working closely with Product and influencing senior stakeholders or leadership teams

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role