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описание
Software Mind develops solutions for companies around the globe and builds cross-functional engineering teams for transformative projects involving emerging technologies.
задачи
Analyze e-commerce product performance and the full user journey, from ad exposure or content interaction to purchase;
Define and monitor key metrics, including CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, and AOV, and identify conversion barriers;
Analyze advertising product performance across video, display, programmatic, and retail media, and assess its impact on e-commerce sales;
Build dashboards and reports for product, sales, and management teams, automate reporting, and monitor data quality;
Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats, and UX/UI changes;
Combine advertising, analytics, transactional, and behavioral data to build attribution models, user segmentation, and measurement frameworks for commerce media and retail media;
Identify trends, anomalies, and revenue growth opportunities, and turn them into business recommendations.
требования
Strong SQL skills and ability to independently write complex analytical queries;
Experience analyzing e-commerce, product, or digital marketing data;
Ability to formulate business recommendations based on data;
Knowledge of statistics, data analysis, and methods for measuring digital product performance;
Experience with e-commerce or retail projects;
Experience in user behavior analysis and conversion rate optimization;
Understanding of marketing attribution and customer journey analytics;
Very good spoken and written Polish;
Nice to have: Google Analytics 4, BigQuery, BI tools (Power BI, Looker Studio, Tableau), A/B test and product experiment analysis, advertising platforms (Google Ad Manager, AdOcean, DSP/SSP), Python or R for analysis automation and data modeling.
условия
Flexible cooperation options;
International projects with leading global clients;
Travel related to international projects;
Non-corporate atmosphere;
Access to language classes, knowledge-sharing initiatives, private healthcare, life insurance, and a multisport card; availability and terms may vary depending on the chosen form of cooperation.