Digital data analyst for websites

We are looking for an Individual Contributor Digital Data Analyst to analyze digital performance data and turn it into clear insights that improve product performance. You will own data collection and measurement frameworks, build reports and dashboards, support experimentation, and manage stakeholders. You will work closely with other Digital Analysts, Business Analysts, Product Owners, and Data Engineering teams to support data-driven decisions.

• Analyze website and digital product data to identify trends, issues, and opportunities for improvement.
• Drive product performance improvement through insights on user behavior, conversion funnels, and KPIs.
• Design, run, and analyze A/B tests and other experiments, and recommend next steps based on results.
• Build and maintain BI reports and dashboards using Tableau and Power BI.
• Set up and manage data collection and measurement frameworks, including tracking plans and event definitions.
• Configure and maintain Google Analytics 4 (GA4) for event and conversion tracking.
• Use Databricks to access, process, and validate analytics data.
• Monitor data quality and resolve tracking issues and data discrepancies.
• Manage stakeholders by understanding their needs, setting expectations, and communicating insights and recommendations clearly.
• Collaborate with other Digital Analysts to share best practices and maintain consistency in metrics and analysis.
• Partner with Business Analysts and Product Owners to translate business questions and product requirements into analysis and measurement.
• Document tracking logic, metrics, experiments, and reporting processes.

• 5+ years of experience in data analysis, digital analytics, or web analytics.
• Proven ability to work independently as an Individual Contributor.
• Hands-on experience with Google Analytics 4 (GA4).
• Strong experience with Tableau and/or Power BI for reporting and data visualization.
• Experience working with data in Databricks, including SQL-based analysis.
• Experience with experimentation and A/B testing, including measurement and results analysis.
• Solid understanding of data collection, event tracking, and measurement frameworks.
• Strong stakeholder management and communication skills.
• Strong analytical and problem-solving skills.
• Ability to collaborate with Digital Analysts, Business Analysts, Product Owners, and Data Engineering teams.
• Будет плюсом: Experience with Tag Management; Basic knowledge of JavaScript, HTML, and data layers; Experience with conversion rate optimization (CRO) and personalization; Experience integrating analytics data with cloud data platforms

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