data analyst Product & Business Intelligence

Der Tagesspiegel is a German media house offering quality content across print, online, audio, and video, as well as events and conferences. Tagesspiegel Background is its B2B specialist information product, providing professional briefings and policy monitoring to ministries, associations, law firms, and companies through annual subscriptions.

• Own and develop reporting in Power BI based on Salesforce and the Data Warehouse, covering revenue, customer development, retention, and forecasts, while ensuring consistent and documented metric definitions;
• Define which events to measure together with product development, marketing, and Growth, and combine data from web tracking, email distribution, landing pages, and CRM into a consistent account view across source systems;
• Identify relevant changes and anomalies in the data, formulate hypotheses, and investigate them independently, including alternative causes and the reliability of the data basis;
• Develop analyses of website and product usage, including activation, engagement, usage depth, and renewal probability, and derive further investigations or recommendations;
• Define success metrics for new features and products before launch and evaluate after rollout what worked, for whom, and under which conditions;
• Present findings to editorial, sales, and management teams as methodologically sound, audience-appropriate decision-making input, including the limitations of the underlying data.

• About three to five years of experience in Product Analytics or Business Intelligence;
• Very strong SQL skills on a cloud warehouse such as BigQuery, Snowflake, Redshift, or Databricks;
• Experience with a BI tool, preferably Power BI;
• Solid experience in web and product analytics, including GA4 at raw-data level;
• Ability to define, explain, and defend metrics, assess what a number does and does not indicate, and derive next steps;
• Hypothesis-driven and persistent approach to investigating signals, causes, uncertainties, and consequences;
• Ability to work reproducibly so that analyses can be understood and continued by others;
• Confident use of AI tools with careful validation of their results;
• Negotiation-level German proficiency in written and spoken communication;
• Nice to have: Experience using a CRM system as a data source, ideally Salesforce; knowledge of Python or R; experience with customer interviews or user research; understanding of subscription and licensing models.

• Creative freedom in an innovative media company in central Berlin;
• Flat hierarchies, short decision-making paths, and direct communication;
• Subsidized BVG company ticket;
• Contribution toward occupational pension;
• Free digital subscriptions to Tagesspiegel, Tagesspiegel Plus, Handelsblatt, and Die Zeit;
• Professional development opportunities through the Masterplan online platform;
• 38.5-Hour work week and 30 days of annual leave;
• Flexible working hours and mobile work up to 50%.