data analyst in media measurement

Haystack is hiring on behalf of a partner in the media industry. The partner develops measurement solutions focused on perception, influence, and brand-related analytics.

• Own the end-to-end analytical approach for a flagship measurement solution, from model design through delivery;
• Design, run, and evolve regression, multivariate, and factor-based models to identify and quantify drivers of perception and influence;
• Partner with commercial, insight, and product teams to shape analytical approaches addressing real business questions;
• Provide technical leadership and mentoring to junior analysts working on perception and influence analytics;
• Raise overall analytical capability through coaching on statistical thinking, modelling techniques, and interpretation.

• Strong experience in advanced analytics, statistical modelling, or quantitative research roles;
• Deep hands-on expertise in regression analysis and multivariate statistical techniques;
• Strong working knowledge of R and/or Python for statistical analysis;
• Experience working with perception, attitudinal, or brand-related data;
• Experience in media, marketing effectiveness, brand measurement, or advertising analytics;
• Nice to have: Familiarity with index construction or composite metrics.

• Hybrid working model to support work-life balance;
• Opportunity to lead key analytics initiatives within a renowned media organisation;
• A culture that celebrates diversity and encourages professional development;
• Opportunity to work on innovative measurement solutions.