data analyst in iGaming

Product Pulse operates in the iGaming environment, working with casino and sportsbook brands, markets, and affiliate programs. The company focuses on acquisition, player performance, traffic quality, and commercial decision-making through BI, analytics, automation, and AI.

• Analyze acquisition and player performance across casino and sportsbook brands;
• Monitor key iGaming KPIs, including registrations, FTDs, deposits, GGR, NGR, ARPU, and bonus costs;
• Analyze traffic quality by affiliate, brand, market, and acquisition source;
• Compare affiliate program performance and identify trends, opportunities, and underperformance;
• Analyze the same affiliate across different brands and programs to identify differences in traffic quality and player behaviour;
• Investigate changes in conversion, player behaviour, traffic volumes, and revenue;
• Identify anomalies and patterns requiring commercial attention;
• Create and maintain automated recurring reports and dashboards;
• Create ad hoc analyses for specific markets, partners, and campaigns;
• Check tracking and data accuracy;
• Collaborate with Affiliate Managers and the Acquisition Team to connect numbers with commercial context;
• Turn complex data into clear recommendations and actionable business insights;
• Improve workflows using automation and AI;
• Build automated reporting and scheduled queries;
• Implement data validation and anomaly detection;
• Use APIs and data connectors;
• Set up automated alerts;
• Use AI-assisted SQL and debugging;
• Create automated summaries and reports;
• Automate workflows and accelerate ad hoc analysis.

• 3+ Years of professional experience in BI, Data Analysis, Product Analytics, Commercial Analytics, or a similar analytical role;
• Hands-on professional experience in iGaming is required;
• Good understanding of core casino and/or sportsbook metrics;
• Strong SQL skills and the ability to create and investigate queries independently;
• Hands-on experience with at least one BI or visualisation platform, such as Power BI, Tableau, Looker, Metabase, or equivalent;
• Experience creating dashboards and recurring reports;
• Strong analytical thinking and attention to data accuracy;
• Ability to investigate why metrics changed and what the change means for the business;
• Very good English;
• Autonomy, responsibility, and ownership of data and conclusions;
• Nice to have: Affiliate Performance Analysis in iGaming, affiliate commercial models such as CPA, Revenue Share, and Hybrid deals, data from multiple casino or sportsbook brands, APIs, connectors, scheduled data workflows, Google Sheets, Apps Script, automation tools such as n8n, Make, or Zapier, Python or another language for data analysis or automation, active use of AI tools for SQL, analysis, reporting, or workflow automation, automated alerts, anomaly detection.

• Competitive compensation package depending on experience;
• Opportunities for professional growth as the analytics and reporting function develops.