data analyst in CRM analytics

Wise is a global technology company building a way to move and manage money worldwide. It helps people and businesses send money internationally, spend abroad, and make and receive international payments.

• Translate complex business questions into clear analytical frameworks that drive strategic decisions;
• Design and execute analyses of campaign performance, customer segmentation, and engagement patterns across the customer lifecycle;
• Apply A/B testing and incrementality methodologies to measure and improve CRM campaign effectiveness;
• Develop and maintain dashboards and reporting tools for key CRM metrics;
• Collaborate with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and define requirements for new initiatives;
• Build and optimise customer segmentation models for targeting and personalisation;
• Contribute to the CRM analytics strategy and measurement framework.

• Hands-on experience in marketing analytics, specifically CRM or lifecycle marketing;
• Advanced SQL proficiency for complex data manipulation in a modern data warehouse such as Snowflake;
• Experience with data modeling using dbt and visualisation tools for dashboards and reports;
• Experience with Python or R for data analysis;
• Understanding of experimental design and statistical testing methodologies;
• Excellent communication skills and the ability to turn complex analyses into clear, actionable business recommendations;
• Experience working cross-functionally with marketing and product teams;
• Nice to have: Knowledge of marketing automation platforms and CRM tools, familiarity with customer segmentation techniques and personalisation frameworks.

• RSUs in a growing public company;
• Work from almost anywhere in the world for up to 90 days a year;
• Flexible working;
• Private Medical Insurance and Life Insurance;
• Discounted gym memberships and cycle to work scheme;
• Paid 6-week sabbatical leave after four years;
• 26 Weeks of maternity leave at full pay;
• Annual self-development budget;
• Annual Mission Days festival;
• Pet-friendly offices;
• Group activities including yoga, running, and board game nights.