описание
Data Analyst is responsible for assessing the effectiveness of marketing campaigns, technical tuning of data collection systems, and in-depth analysis of customer behavior. His/her main goal is to optimize marketing funnels based on data and implement attribution models that will help increase the return on marketing investment (ROI).
задачи
- Develop and implement marketing attribution models to assess the impact of different marketing channels on sales
- Build and analyze marketing funnels to identify weak points in the customer journey
- Implement technical setup (GA4, GTM, Firebase) of website and mobile app analytics and ensure accurate tracking of events
- Create personalized reports and automated dashboards on marketing activities
- Ensure data integrity by comparing information from CRM tools, banking systems, and analytics platforms
- Make recommendations for optimization of marketing budgets and enhancement of campaign efficiency
- Automate reporting processes using SQL or other analytics tools
требования
- Minimum 2-3 years of experience in data analytics (preferably, in marketing analytics)
- Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Knowledge of SQL (for working with databases)
- Knowledge of data visualization tools (Looker Studio, Power BI)
- Knowledge of Python
- Knowledge of Marketing Attribution and Marketing Mix Modeling principles
- Analysis of experience in funnels and user journey
- Branding
- Event coordination
- Marketing management
- Creative thinking
- Analytical skills
- Communication Skills
- Будет плюсом: Experience in mobile app tracking (Firebase/AppsFlyer) will be a plus
условия
- Условий в вакансии нет
