business analyst Salesforce Marketing Cloud

Salesforce Marketing Cloud helps organizations maximize digital marketing effectiveness through tailored solutions, data-driven campaigns, platform configuration, system integrations, and user support.

• Analyse business needs and assess organizational marketing requirements;
• Design customized marketing strategies and solutions within Salesforce Marketing Cloud;
• Provide strategic guidance on platform best practices and effective use;
• Configure and optimize the Salesforce Marketing Cloud environment;
• Develop and implement data-driven marketing campaigns;
• Integrate Salesforce Marketing Cloud with other systems and tools;
• Document processes, configurations, and campaign results;
• Provide user training and ongoing support.

• In-depth knowledge of Salesforce Marketing Cloud, including its studios and builders;
• Strong understanding of digital marketing strategies and best practices;
• Experience managing and analysing data for marketing decisions;
• Experience with AMPscript, SQL, and SSJS;
• Ability to integrate Salesforce Marketing Cloud with other systems and tools;
• Strong organizational skills for managing timelines and deliverables;
• Excellent communication skills for stakeholder collaboration and user training;
• Ability to troubleshoot issues and optimize marketing campaign performance;
• Experience with requirements gathering, process optimization, and strategic planning;
• Ability to assess options and make informed decisions;
• Proficiency in documenting processes, configurations, and campaign results;
• Hands-on experience creating personalized, dynamic messages and landing pages using Marketing Cloud scripting languages.

• Contract employment.