business analyst in fintech

Agoda is a travel technology company that connects people with destinations and experiences through hotels, holiday properties, flights, and activities. It is part of Booking Holdings and operates a new B2C fintech product.

• Help define the Product Customer Value Proposition and Go To Market strategy;
• Design optimization strategies across the full funnel, including acquisition, activation, transaction growth, top-ups, loyalty, and customer engagement;
• Execute the marketing strategy by launching channels such as paid search, app campaigns, and affiliates;
• Optimize performance campaigns across app campaigns, KOL initiatives, and paid search;
• Optimize incentives across markets while maintaining sustainable unit economics;
• Work with Product and Design to shape onboarding, in-app messaging, and key user journeys;
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and user-friendly;
• Translate regulatory constraints into clear customer communications;
• Build and continuously improve dashboards, reporting, and processes for the portfolio;
• Scale operational processes over time;
• Operate independently in a sole contributor role with visibility across Managers and Directors.

• At least 3 years of experience running strategic initiatives in e-commerce, consulting, OTA, or fintech;
• Strong analytical skills;
• Experience working with CAC, LTV, activation, retention, payback, and cohort metrics;
• Ability to pull and analyze data using SQL and/or self-serve BI tools;
• Entrepreneurial and builder mindset;
• Ability to work in ambiguity, establish new processes, and figure things out without a playbook;
• Excellent organizational skills and attention to detail;
• Ability to work independently;
• Strategic thinking and ability to learn quickly and understand new business dynamics;
• Strong ownership, impact orientation, and ability to influence outcomes;
• Bias for action and experimentation;
• Excellent verbal and written English;
• Strong stakeholder management and communication skills;
• Experience collaborating with multiple teams across multiple departments;
• Nice to have: experience with direct marketing, performance marketing, and affiliate marketing for financial products; experience in consulting, investment banking, e-commerce, fintech, or financial services such as travel cards and multi-currency wallets; experience launching or scaling a new product or major feature as part of a team.

• Relocation is provided;
• No conditions specified.