Business analyst in digital marketing

wBrain is a consulting company specializing in technology, digital transformation, and project management. We work closely with our clients, providing qualified professionals for demanding projects of high technological relevance. We are looking for a Business Analyst – Digital Marketing to join a project focused on managing and monitoring digital initiatives, launching Digital Marketing campaigns, and coordinating between business and technology development teams.

• Coordinate with the Digital Product Owner (PO) to ensure alignment of activities related to the launch of Digital Marketing campaigns.
• Record, organize, and track tasks on the Jira backlog management platform.
• Support the planning, implementation, and monitoring of digital campaigns.
• Validate communication pieces and materials, ensuring their quality and alignment with the defined requirements.
• Collaborate with development teams to clarify requirements and monitor deliverables.
• Participate in question-and-answer sessions (Q&A) with Developers and other stakeholders.
• Support the analysis of Digital Marketing campaigns, identifying results and opportunities for improvement.
• Prepare progress presentations and results reports.
• Monitor use cases and other digital initiatives.
• Ensure effective communication between Marketing, Product, and Technology teams.

• Professional experience in Business Analyst, functional analysis, or digital project monitoring roles.
• Knowledge of Digital Marketing processes and initiatives.
• Experience using Jira to manage and track tasks.
• Ability to work in coordination with Product Owners and development teams.
• Experience or aptitude for validating communication materials.
• Ability to analyze and interpret digital campaign results.
• Experience preparing presentations and progress reports.
• Excellent written communication skills and attention to detail.
• Good organizational skills, ability to manage priorities, and monitor different initiatives.
• Analytical, proactive, and problem-solving profile.
• Ease of communication and collaboration with multidisciplinary teams.
• Immediate availability.
• Будет плюсом: Previous experience in Digital Marketing projects; Knowledge of Agile methodologies and backlog management; Experience collaborating with Digital Product teams; Knowledge of campaign analysis and reporting tools; Experience monitoring performance indicators (KPIs); Ability to identify opportunities to improve digital processes and initiatives

• Join a project in Digital Marketing and technological transformation.
• Participate in digital initiatives with a direct impact on the business.
• Collaborate with Marketing, Product, and Development teams.
• Opportunity to develop functional, analytical, and project management skills.
• Collaborative and multidisciplinary work environment.
• Hybrid working model in Lisbon.
• Ongoing support from the wBrain team.