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описание
King is a leading interactive entertainment company for the mobile world, known for iconic titles such as the Candy Crush franchise and Farm Heroes Saga. With over 20 years of history, the organization delivers mobile games to more than 200 million monthly active users and operates as part of Microsoft.
задачи
Define the commercial logic behind growth decisions and establish frameworks for interpreting growth performance;
Set the standard for growth model interpretation by assessing outputs from attribution, elasticity, incrementality, and forecasting models;
Strengthen forecasting, elasticity, and investment governance by ensuring assumptions are evidence-based and aligned with company goals;
Guide portfolio-level growth trade-offs across games, channels, geographies, and audiences;
Connect marketing, product, finance, and company performance to identify synergies and commercial outcomes;
Drive executive decision-making by turning complex analysis and uncertain evidence into clear strategic recommendations;
Raise the analytical bar across teams by coaching others on commercial reasoning, modelling interpretation, and executive communication.
требования
Advanced analytical and commercial thinking with the ability to turn ambiguous business questions into structured problems;
Deep understanding of financial and growth metrics including CPI, RPI, ROAS, payback, incrementality, and marginal returns;
Expertise in elasticity, response curves, scenario modelling, and investment planning;
Technical fluency in working with large datasets using SQL, Python, or R to challenge model logic and identify weak assumptions;
Proven ability to influence cross-functional stakeholders across Marketing, Product, and Finance;
Strong executive communication skills to explain complex concepts in simple, business-relevant language;
Nice to have: Experience in gaming, mobile apps, or digital entertainment, experience with marketing investment models, experience working with Finance teams on forecasts and budget planning, knowledge of BigQuery, Looker, or Airflow.
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