User acquisition manager in mobile games

We’re an international mobile product company based in Cyprus, with a growing team of 35+ people. Since 2019, we’ve been creating mobile games for a global audience, combining creativity with world-class talent. Our portfolio features 15+ mobile games across iOS, Android, and the Amazon Appstore, reaching 60+ million installs and 600K monthly active users. Our games engage players, challenge their thinking, and create memorable experiences.

• Plan, set up, and optimize advertising campaigns in TikTok, Applovin, Unity, ASA.
• Work with Incentivized traffic.
• Search for partners and purchase incentivized traffic.
• Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
• Prepare and launch soft launches.
• Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
• Collaborate with internal teams: marketing, creative production, analytics, product, and others.
• Research and test new tools, channels, and strategies.
• Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

• Experience with subscription-based and ad-monetized products (games/utilities);
• 3+ years of experience working with video ad networks;
• Experience with attribution and analytics systems (AppsFlyer, Adjust);
• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;
• Ability to multitask and work with large volumes of data;
• Experience in planning and implementing user acquisition funnels across different channels;
• Proficiency in Excel (pivot tables, data analysis, reporting);
• Experience conducting tests and working with hypotheses;
• English proficiency – B1 level or higher;
• Strong analytical skills and interest in analyzing user behavior and market trends;
• Будет плюсом: Experience with different product including web products; Video networks & DSP; Experience working with rewarded traffic

• Flexible working hours and the possibility of remote work;
• Vacation bonus 20 days and 3 Days off per year;
• Employment agreement or a B2B contract;
• Professional development and training opportunities;
• Сorporate events and team-building activities, holiday gifts;
• Opportunity to participate in exciting and diverse projects;
• Low-bureaucracy environment and friendly team culture;
• Opportunity to make an impact – freedom to propose ideas, drive performance, and implement your own initiatives;
• Professional growth – opportunities to develop skills and gain experience across different verticals.