social media manager for bank owned channels

Описания нет

• Define and execute the multi-channel roadmap across main brand channels, sub-brands, community hubs, and the corporate blog to build brand equity and drive audience acquisition
• Lead, mentor, and manage the internal SMM team, including execution specialists and community managers
• Produce creative briefs, oversee visual and copy alignment, and ensure assets follow platform-specific best practices
• Design and oversee the influencer marketing framework, including creator selection, campaign briefs, contract negotiations, co-creation workshops, brand integration rules, and performance tracking
• Establish publishing workflows, posting cadences, cross-channel distribution models, RACI matrices, and tone-of-voice compliance across digital sub-brands
• Manage paid social media budgets, configure performance tracking, set KPIs, and report on ROI, reach, conversion, and community health
• Monitor algorithm shifts, emerging social technology, and owned-media trends, and test new content formats and distribution mechanisms

• At least 5 years of experience in digital channel strategy, social media management, or owned media operations, including at least 2 years in a strategic or team lead capacity
• Direct experience managing channel execution specialists and community managers
• Proven experience managing end-to-end creative briefing processes with dedicated creative or agency teams
• Deep technical expertise in paid distribution, audience segmentation, budget allocation, and analytics platforms
• Strategic thinking, cross-functional project management, and data-backed decision-making skills
• Будет плюсом: banking or fintech experience

• Условий в вакансии нет