Andersen is a pre-IPO software development company that provides full-cycle services and helps enterprises and middle-sized firms transform their businesses by creating digital solutions with innovative technologies.
seo specialist for AI search
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описание
задачи
- Develop and implement an SEO strategy for the corporate website focused on organic traffic, conversions, and qualified leads;
- Conduct technical and SEO audits, identify growth opportunities, and build optimization roadmaps;
- Manage on-page and internal SEO optimization across the website;
- Manage keyword research, search demand analysis, site structure, query clustering, and page targeting;
- Optimize titles, descriptions, headings, internal linking, URL structure, schema markup, and other on-page SEO elements;
- Define technical SEO requirements and tasks for development teams;
- Monitor indexing, crawlability, Core Web Vitals, rankings, organic traffic, conversions, and leads;
- Define SEO requirements for articles, landing pages, case studies, research, whitepapers, and other company content;
- Develop Generative Engine Optimization as a separate organic growth track;
- Analyze how the company, its services, expertise, and content are represented in AI-generated answers and generative search;
- Optimize content to increase the likelihood of being mentioned, cited, or displayed in AI systems;
- Test new approaches to GEO, AI search optimization, and LLM discovery;
- Develop off-page SEO and the company’s link-building strategy;
- Manage a team of link-building specialists by building processes, defining goals and KPIs, and monitoring execution and quality;
- Analyze the company’s and competitors’ link profiles and develop channels for acquiring relevant, high-quality links.
требования
- Hands-on experience growing corporate or large commercial websites through SEO;
- Strong knowledge of technical SEO, on-page SEO, content SEO, and off-page SEO;
- Deep understanding of search engines, indexing, crawling, ranking factors, and search intent;
- Experience optimizing websites and landing pages, conducting keyword research, and clustering queries;
- Experience optimizing articles, research, whitepapers, landing pages, and other content;
- Hands-on link-building experience and experience managing link-building specialists or contractors;
- Strong knowledge of Google Search Console, Google Analytics, and professional SEO platforms;
- Ability to analyze SEO metrics, conversions, and impact on lead generation;
- Understanding of modern Generative Engine Optimization principles and AI search;
- Ability to independently develop hypotheses, test them, and take responsibility for results;
- English proficiency at Intermediate level or higher;
- Nice to have: successful promotion in AI, hands-on GEO experience, visibility in AI-generated answers and generative search, use of AI/LLM tools for SEO, B2B/IT SEO and international SEO including structured data and schema markup, SEO or link-building/Digital PR team management, focus on MQL, SQL, and business metrics.
условия
- The company cooperates with businesses including Samsung, Johnson & Johnson, Ryanair, Europcar, TUI, Verivox, and Shypple;
- Opportunity to gain experience developing business relationships with major global brands;
- Large-scale projects using cutting-edge technologies;
- Interesting and high-profile deals, negotiation practice, and communication with C-level people;
- Access to educational platforms, seminars, and practices;
- Opportunities for specialist or management growth;
- Activities are decently rewarded.
навыки
Международная компания по разработке ПО и цифровой трансформации с услугами заказной разработки и staff augmentation.
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