- Grow visibility: You own the SEO performance of our UK shop, in search engines and in AI-powered search such as ChatGPT, Perplexity and Google AI Overviews.
- Drive revenue: You optimise our category and product pages to rank for relevant search queries that drive enquiries and orders.
- Measure impact: You identify and prioritise opportunities, implement improvements and analyse their contribution to traffic and revenue.
BRING THE MOVE
- Develop and prioritise the SEO roadmap for our UK shop
- Plan and implement on-page and technical SEO measures, including audits (e.g. indexation, Core Web Vitals, structured data)
- Create and optimise category, product and advice pages, as well as blog articles, based on search intent
- Conduct keyword and topic research to inform content planning and creation
- Build content and structure so that allbranded is cited in AI-generated answers, including visibility monitoring (GEO)
- Optimise shop structure, navigation and internal linking
- Set up and maintain seasonal campaigns and promotional content across the shop
- Analyse SEO and e-commerce KPIs and derive actionable improvements
- Support our US, French and Spanish shops with occasional onsite updates and reporting (e.g. banners and seasonal content), in cooperation with internal language colleagues
- Work closely with Tech, Marketing, agencies, external partners, and the DACH SEO colleague, including mutual cover (monitoring, reporting, urgent fixes and, with strong German, content support)
THIS IS YOU
- At least 3 years of SEO experience in e-commerce, ideally in a B2B environment
- Proven experience creating and optimising SEO content, from shop copy to blog articles
- Native or near-native English, with the ability to independently write natural-sounding SEO content for the UK market and a solid understanding of UK search behaviour and terminology
- Confident using SEO and analytics tools (e.g. Search Console, GA4, Semrush, Screaming Frog) and e-commerce platforms (e.g. Oxid), plus basic HTML knowledge
- Analytical mindset and the ability to turn data into prioritised actions
- German skills (at least B2) for team collaboration and cover for the DACH SEO colleague
