product marketing manager in women's health

Flo is a health and fitness app focused on female health. It provides AI-powered, privacy-first, clinically backed digital health products, helping users understand their bodies better.

• Own go-to-market strategies for priority products and lead plans through launch and beyond
• Define product positioning and messaging, including target audiences, product value, and communication
• Test messaging through user research and in-market experiments
• Bring customer, market, and competitor insights into product decisions and help define public launch readiness
• Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders
• Brief and partner with Marketing teams across paid acquisition, creative, lifecycle and CRM, brand, social, and ASO to align channel messaging
• Ensure health product messaging is clear, credible, and compliant in partnership with Medical and Legal experts
• Own product adoption and launch metrics, analyze results with analysts, and improve performance
• Develop templates and ways of working to make product marketing effective across Flo

• 6+ Years in Product Marketing for consumer digital products
• Proven experience taking products from concept to marketing and partnering with stakeholders throughout development
• Experience testing messaging with data, such as user research, A/B tests, or creative tests, and acting on the results
• Ability to influence senior Product and Marketing leaders and support recommendations with evidence
• Clear, structured writing and the ability to develop actionable strategies
• Comfortable with ambiguity and building products and processes from scratch
• Experience working with Product teams from discovery onward, shaping requirements, pricing and packaging, or in-product experiences such as onboarding and paywalls
• Будет плюсом: Experience marketing to US consumers, experience in healthcare, digital health, or another regulated industry, a background in or strong interest in women's health

• Annual salary range: £88,000 - £102,000 GBP
• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
• Accelerated professional growth through work and learning support
• Three days per week in the office
• Five-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends and family, plus health, pension, and wellbeing perks