product marketing manager in Web3 wallets

Trust Wallet is a secure, self-custody Web3 wallet that enables people to own and control digital assets. It helps users explore Web3, access dApps, manage crypto, and buy and sell digital assets.

• Develop and own integrated marketing strategies across acquisition, retention, and brand, aligned with product launches, ecosystem milestones, and market cycles
• Lead end-to-end campaign execution across Web3-native and performance channels
• Define positioning and messaging for new product features and market segments with Product and BD
• Set, track, and report on marketing KPIs, including DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice, tied to company-level OKRs
• Own channel budget allocation with a focus on efficiency and ROI
• Drive community engagement across Discord, Telegram, and X, building loyal user cohorts
• Identify and activate credible KOL and influencer partnerships within the Web3 ecosystem
• Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
• Work with Product on go-to-market plans for new features, chain integrations, and partner launches
• Partner with internal teams to produce creative that resonates with crypto-native and mainstream users

• 3–5 Years of marketing experience, including at least 1 year at a crypto, DeFi, or Web3 company; experience at a wallet, exchange, L1/L2 protocol, or DeFi platform is strongly preferred
• Demonstrated success owning and scaling multi-channel campaigns with measurable growth impact
• Experience in a generalist or full-stack marketing role across brand, growth, content, and product marketing
• Active on-chain presence, wallet history, and a network within the Web3 ecosystem
• Daily use of Dune and Nansen; proficiency in Amplitude and mobile attribution tools such as AppsFlyer, Adjust, or Branch
• Treats initiatives as testable experiments and uses data to identify signals, quick wins, and strategic opportunities
• Able to move between scrappy activations and long-term strategic initiatives without compromising quality
• Будет плюсом: experience marketing a self-custody wallet or non-custodial product, familiarity with Trust Wallet’s multi-chain ecosystem, Web3 Browser, or Staking, prior work at a top-tier exchange or DeFi protocol, experience running global marketing campaigns

• Global role; candidates must have the right to work in their country of residence
• Flexible working hours
• Competitive salary and benefits
• Learning and career development opportunities