Product marketing manager in cybersecurity

What if cybersecurity could think like a hacker? At Hadrian, that's exactly what we're building: the future of offensive cybersecurity, powered by autonomous AI agents that think like hackers. Founded in Amsterdam in 2021, we're on a mission to change the way organisations defend themselves by helping them find and fix security weaknesses before attackers can exploit them. Our platform brings together two products: Atlas, which continuously maps an organisation's external attack surface and validates which exposures are genuinely exploitable, and Nova, which uses AI agents to perform in-depth penetration testing on demand.

• Own product positioning and messaging for Atlas and Nova, developing distinct, compelling value propositions that resonate with our target audiences and communicate the value of each product independently and together.
• Turn customer and market insights into action, conducting customer interviews, analysing sales conversations, and leading win-loss research to understand buying decisions and inform Product and GTM strategies.
• Create compelling technical narratives and content, working closely with Product and our hackers to translate complex capabilities and security research into product pages, presentations, solution briefs, demos, and customer stories.
• Lead product launches and go-to-market initiatives, owning positioning, messaging, content, sales readiness, and launch planning to drive awareness, adoption, and commercial impact.
• Enable our Sales team to win, developing competitive battlecards, objection-handling guidance, product narratives, and proof-of-value materials that help sellers confidently communicate Hadrian's differentiation.
• Drive competitive intelligence and market understanding, monitoring competitors, emerging threats, and industry developments to identify opportunities, sharpen our positioning, and inform strategic decisions.
• Build relationships with industry analysts, coordinating briefings and evaluations, communicating our product capabilities and customer outcomes, and translating analyst feedback into actionable insights.
• Develop customer proof and advocacy, turning real customer experiences and measurable outcomes into credible stories that strengthen trust and influence buying decisions.
• Measure and continuously improve product marketing effectiveness, using customer feedback, content performance, sales insights, and launch results to refine our approach and drive better outcomes.

• Are fluent in English.
• Have 5+ years of experience in Product Marketing, including direct experience marketing cybersecurity products or solutions.
• Have a proven track record of owning product positioning, messaging, and go-to-market strategies for complex technical B2B products.
• Bring a strong understanding of cybersecurity, with the ability to confidently discuss technical concepts with security practitioners while translating their value for CISOs and business decision-makers.
• Are an exceptional writer and storyteller, with a portfolio of personally created work that demonstrates your ability to make complex technology clear, engaging, and compelling.
• Are customer-obsessed and commercially minded, using market research, customer insights, and competitive intelligence to shape narratives that influence buying decisions and business outcomes.
• Have experience working closely with Product, Sales, Marketing, and technical experts, building strong relationships and turning different perspectives into aligned, impactful initiatives.
• Are comfortable challenging assumptions and influencing stakeholders, using evidence, clear communication, and sound judgement to drive decisions.
• Bring a strategic yet hands-on mindset, knowing how to prioritise, take ownership, and turn ideas into high-quality deliverables in a fast-paced environment.
• Actively embrace and leverage AI to improve research, content workflows, and productivity, while maintaining high standards of accuracy, critical thinking, and editorial judgement.
• Будет плюсом: Experience in exposure management, attack surface management, vulnerability management, application security, or offensive security; Familiarity with penetration testing and AI-powered cybersecurity, including the opportunities and limitations of autonomous security technologies; Experience with analyst relations, including industry briefings, research participation, or analyst evaluations; Experience driving customer advocacy, product adoption, cross-selling, or expansion initiatives; Experience developing AI-powered research and content workflows, using AI tools to improve efficiency without compromising quality or technical accuracy

• Unlimited paid holiday
• Stock options package
• Mobile phone stipend
• Work-from-home budget
• Referral bonuses
• Make the internet safer: We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective
• Board a primed rocket ship: Hadrian is growing fast; the team is approaching 100 wonderful people, notable customers are signed, and significant funding is raised. Now is the time to join our high-growth journey
• Be part of a strong and dynamic culture: Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth