Product marketing manager for SaaS

As a Product Marketing Manager (all genders), you'll help prospects and users unlock the full value of Lucanet’s solutions in a highly strategic role that drives measurable growth for the business. You'll work closely with Product, Sales, GTM, and Marketing teams to build a deep understanding of our target customers and buyers, owning product messaging, positioning, sales enablement content, and engagement journeys across every stage of the customer and buyer journey.

• Lead go-to-market initiatives, including launch strategies, messaging frameworks, and engagement plans for new features
• Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers
• Drive win-loss analysis using Gong, Salesforce, and Lightdash to inform data-driven strategic decisions
• Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies
• Build and scale enablement assets that are practical, engaging, and widely adopted by internal teams
• Partner with Product, Sales, and Marketing teams to ensure consistent messaging across all touchpoints
• Track competitors and equip customer-facing teams with battlecards, insights, and targeted training
• Use storytelling to communicate customer value, going beyond feature lists to highlight business outcomes

• Led product positioning, messaging, and GTM execution for a SaaS product, driving measurable sales impact
• Transformed complex product features into value propositions tailored to distinct buyer personas
• Led product launches from planning through execution, aligning teams and driving market success
• Built enablement assets that customer-facing teams have adopted and used to drive results
• Excellent English communication skills for collaborating in an international environment
• Experience working with tools such as Gong, Salesforce, or Lightdash for data-driven marketing decisions
• A track record of translating market trends and customer needs into actionable strategic insights

• Flexible and hybrid working, our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities
• Remote work from another country, work up to 90 days a year outside your home country, supported by our partner Workflex
• Professional development budget, get dedicated time, resources and budget to build the skills for your career path
• Structured feedback process, Lucanet Engage supports your personal and professional development through regular dialogue
• Paid volunteer days, take the time to volunteer, alone or with your team, for causes you care about
• Health and wellbeing support, access company wellbeing programs, sport subsidies and mental health support through external partners
• Paid vacation days, take 28 days a year to rest, travel and recharge
• Private health insurance coverage
• Group life assurance, financial protection for your loved ones