PPC

Andersen is hiring a PPC / Performance Marketing Specialist to manage paid campaigns, optimize performance, and drive measurable growth across digital channels. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

• Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications.
• Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns.
• Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance.
• Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads.
• Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions.
• Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions.
• Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue.
• Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates.
• Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating advertising budgets across channels, markets, products, and campaigns.
• Identifying opportunities to scale successful campaigns while maintaining target performance.
• Working closely with analytics, creative, and development teams to improve tracking and campaign performance.
• Analyzing campaign results and preparing clear recommendations and action plans.

• Будет плюсом: SKAN experience; TikTok Ads; Microsoft Ads; Experience with subscription-based mobile apps; Experience with international e-commerce and app campaigns; Experience scaling campaigns across multiple countries; Strong understanding of attribution and incrementality

• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The company supports them in this and gives them access to the best educational platforms, seminars, and practices.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.