performance marketing manager in entertainment

Omaze gives communities in the UK and Germany the chance to win luxury homes and other life-changing prizes while raising money for charitable causes. The company has raised over £100 million for UK charities in five years and is building a global business focused on growth and social impact.

• Define and execute Omaze's global ATL media strategy across international markets;
• Translate business priorities into media strategies balancing brand building with measurable performance outcomes;
• Identify new media opportunities, channels and market trends;
• Partner with Growth, Product, Brand and Creative teams to deliver integrated campaigns across paid, owned and earned channels;
• Align media investment with business priorities and product launches;
• Build relationships with global media agency partners;
• Review, challenge and approve media strategies and plans;
• Lead commercial negotiations with agencies and key media partners;
• Own and manage significant ATL media budgets with Finance and Growth teams;
• Develop investment scenarios based on commercial objectives, market conditions and growth opportunities;
• Optimise budget allocation using campaign performance, customer insights and business priorities;
• Develop measurement frameworks across media activity with Data and Analytics teams;
• Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes;
• Analyse campaign performance, media effectiveness and customer data;
• Present performance updates, investment recommendations and commercial insights to senior leadership;
• Develop campaign assets with Brand and Creative teams;
• Produce creative briefs with objectives, success measures and delivery timelines;
• Foster continuous creative testing and optimisation;
• Act as the senior performance marketing expert across the organisation;
• Influence executive stakeholders through data-driven recommendations and strategic thinking;
• Mentor and develop team members.

• Significant experience leading ATL media strategy across multiple markets with responsibility for large-scale media budgets;
• Proven track record of delivering measurable business growth through integrated media planning and optimisation;
• Deep expertise in media effectiveness, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks;
• Strong analytical skills and ability to translate complex performance data into strategic recommendations;
• Experience managing and influencing media agencies across planning, buying and optimisation;
• Excellent stakeholder management and communication skills, including presenting to executive leadership;
• Strong commercial acumen and ability to balance long-term brand investment with short-term performance objectives;
• Experience working with creative teams to develop insight-led campaign assets;
• Collaborative leadership style and passion for developing high-performing teams and cross-functional partnerships.

• Stock options scheme;
• 25 Days annual leave plus Bank Holidays;
• Private medical and dental insurance;
• 9% Employer pension contributions when contributing at least 2%;
• Personal learning and development budget for training courses, conferences and professional memberships;
• Enhanced family leave policies;
• Life assurance of 4x your salary.