Performance marketing manager for UGC campaigns

We are Rosental, a powerful kick-ass team of over 60 employees, where every person makes a real impact. Our goal is to heal our customers’ skin concerns holistically with innovative products that combine natural ingredients with modern science and promote sustainable well-being.

• You understand performance KPIs and know how to turn creator content into real conversion drivers? As a UGC Marketing Manager (m/f/d), you are responsible for the operational implementation and optimization of our UGC ads on Meta, TikTok & Co., with a clear focus on performance, scaling, and creative excellence.
• You implement UGC campaigns operationally, including briefs, timelines, and creator selection.
• You build a high-quality creator pool, provide clear briefs and structured feedback, and develop long-term collaborations.
• You regularly organize testing rounds, review content, and optimize creatives based on data together with the Performance team.
• You analyze KPIs such as ROAS, CAC, conversion rate, AOV, and new customer rate, and derive concrete measures.
• You plan content in a structured way (e.g. an editorial calendar), improve processes, and reduce our time-to-ad.
• You monitor platform and UGC trends and continuously test new formats to scale our campaigns.

• You have 2–4 years of experience in UGC or performance marketing.
• You have already worked with Meta Ads, TikTok Ads, and common analytics tools, and have a solid understanding of paid social KPIs.
• You have already independently managed paid social budgets (Meta/TikTok) and actively scaled campaigns. You can evaluate performance data and prioritize optimizations based on data.
• You have experience briefing and managing creators and can recognize high-performing content.
• You work in a structured way, manage several campaigns in parallel, and reliably meet deadlines.
• Your German is at a business-fluent level (C1), and you also have good spoken and written English skills.

• Work-life balance: 28 days of vacation (additional days possible), public holidays in Baden-Württemberg, and Berlin’s International Women’s Day
• Work model: Hybrid, with at least 3 days per week in the office at the modern C1
• Additional bonus: Attractive bonus system in addition to a fixed salary
• Health: Access to nilo.health for mental fitness and prevention, and Urban Sports Club
• Occupational pension: Contribution toward the occupational pension
• Professional development: Personal professional development budget
• Mobility: Job bike, company car, or subsidized Deutschlandticket
• Products: Discounted Rosental products, as well as other discounts and benefits
• More great benefits in our Karmaclub