performance marketing manager for consumer products

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions sold through retailers, online and offline channels, and distributors worldwide.

• Execute the performance marketing strategy across Shark and Ninja, focusing on traffic, conversion, and revenue growth;
• Own and implement the Affiliates channel strategy and build profitable relationships with affiliate partners and networks;
• Develop and manage automated customer lifecycle journeys with timely and relevant messaging;
• Identify and test innovative opportunities to grow performance channels through a structured test-and-learn approach;
• Collaborate with marketing channel specialists to drive omni-channel performance across product categories;
• Own key performance marketing metrics against forecast, including Revenue, ROAS, Cost%, retention rate, and customer lifetime value;
• Report daily, weekly, and monthly performance against forecasts and KPIs across both channels;
• Measure performance using a data-driven approach in collaboration with marketing measurement and data teams;
• Partner with paid channel specialists to plan and execute NPD launch strategies across digital channels;
• Monitor and benchmark competitor activity and use findings to inform strategy;
• Present performance results and opportunities to senior stakeholders;
• Collaborate with Marketing, Commercial Finance, Design, Trading, and Creative teams.

• Experience in digital marketing, ideally within an ecommerce business;
• Experience with an affiliate network such as AWIN or similar;
• Strong analytical skills with the ability to interpret data and deliver clear, actionable insights;
• Commercial and results-driven approach focused on measurable acquisition and retention outcomes;
• Confident communication and experience collaborating with multiple stakeholders;
• Self-motivated approach and ability to thrive in a fast-paced, collaborative environment;
• Ability to multitask and prioritize multiple deadlines;
• Curiosity and ambition to test and implement new ideas.

• Competitive health insurance;
• Retirement plans;
• Paid time off;
• Employee stock purchase options;
• Wellness programs;
• SharkNinja product discounts;
• High-impact learning programs supporting personal and professional growth.