Performance marketing manager for B2B SaaS

For most founders, accounting is a black box: expensive, slow, and in the end nobody knows exactly what they are paying for. mika is changing that. We are building AI-powered accounting that companies can manage themselves, without an accountant in between. Receipt capture, classification, e-invoicing, validation, and filings are automated instead of being passed across an external desk every month. We are 30 people, serve around 900 customers, and have just closed our seed round.

• We manage six-figure media budgets each month. You decide where they go.
• Manage Paid Search and Paid Social end to end: Google Ads, Meta Ads, and LinkedIn Ads, from structure and creatives to bidding.
• Set up campaigns across the entire funnel and distinguish what Top of Funnel is meant to achieve from what Bottom of Funnel is meant to achieve.
• Test new channels before they get expensive: Reddit, geo campaigns, and emerging GenAI platforms.
• Build a testing roadmap for creatives, hooks, and landing pages, together with Content and Go-to-Market Engineering.
• Take responsibility for six-figure monthly budgets, including allocation between channels.
• Derive CAC, payback, and target cost per customer accurately and compare them against product and pricing logic.
• Plan and forecast monthly; you know in advance what you want to spend and what you want to spend it on.
• Set up tracking and attribution so the numbers we base decisions on are reliable.
• Share results with Sales: which campaigns bring in leads that also close.
• Work closely with Go-to-Market Engineering and directly with the C-level.

• Several years of performance marketing experience, at an agency or in-house; either is fine with us.
• Proven experience with Google Ads, Meta Ads, and LinkedIn Ads—not just managing them, but running them yourself.
• You have already been responsible for six-figure budgets and have not just managed them, but reallocated them when the numbers called for it.
• Commercial numeracy: you can work out what a customer may cost and explain the assumptions behind it.
• You organize your own work. We do not have a marketing department that hands you a roadmap.
• Business-fluent German, because our target audience is German small businesses.
• Based in Berlin or willing to relocate.
• Будет плюсом: Experience with Reddit Ads, geo campaigns, or GenAI campaigns; A B2B SaaS or fintech background, ideally with short sales cycles and small transaction sizes; Experience building tracking and attribution setups; You have brought performance marketing in-house from an external provider before

• Annual salary of €65,000 to €80,000, depending on experience.
• Six-figure monthly budgets and decision-making authority over them.
• Direct access to the founders, short decision-making processes, and no layers of reporting.
• A product with a clear cost advantage over the status quo.
• Office in Berlin-Kreuzberg, hybrid work with at least 3 days in the office.
• Budget for professional development and tools.
• Urban Sports Club membership.
• Deutschlandticket.
• Access to Corporate Benefits and company discounts.