Marketing Product Manager in capital markets

The company is an established, fully regulated international brokerage firm specialising in Capital Markets and CFDs. It operates across international markets, providing access to financial instruments through trading platforms and technology-driven financial services.

• Develop product positioning and value propositions for different client segments and international markets
• Analyze competitors’ spreads, swaps, commissions, trading platforms, features, and promotional offerings
• Plan and execute end-to-end product launches, including marketing strategies, messaging, internal preparation, and performance measurement
• Ensure consistent product messaging across PPC, SEO, social media, CRM, and other marketing channels
• Analyze client feedback, market research, surveys, complaints, and sales insights to identify improvement opportunities
• Monitor product adoption, platform engagement, first trades, and client activity after launches
• Collaborate with Product and IT teams to support product development priorities based on market demand and competitive insights
• Ensure product communications comply with applicable MiFID II requirements, ESMA restrictions, and FCA Consumer Duty standards
• Define launch success metrics and conduct performance reviews at 30, 60, and 90 days

• At least 5 years of experience in Product Marketing or a marketing-focused Product Management role
• At least 2 years of relevant experience in Capital Markets, CFD brokerage, online trading, investment services, or Fintech
• Strong knowledge of CFD products, leverage, margin, spreads, swaps, and trading platforms such as MetaTrader and TradingView
• Proven experience managing at least two end-to-end product launches involving cross-functional teams
• Understanding of financial services regulations, including MiFID II product governance, ESMA-related CFD restrictions, and FCA Consumer Duty
• Strong analytical, communication, and stakeholder management skills
• Excellent copywriting and product messaging capabilities
• Advanced English proficiency (C1 or above)

• Competitive salary and performance-based bonuses
• Permanent employment within an established international brokerage
• Professional development and career advancement opportunities
• Flexible working hours
• 25 Days of paid annual leave
• Private health and dental insurance
• Fitness benefits, including a MultiSport card
• Corporate events and a collaborative international working environment
• Candidates must be eligible to reside and work in Bulgaria without requiring special visa sponsorship or work permits