Marketing manager in music

Universal Music is the market leader in the music business. Our labels include the best-known brands in the world of music. As home to numerous local and international artists, Universal Music represents over 100 years of music history across all genres. We owe our success to our love of music, unique artists and our great team.

• You are responsible for planning, implementing and managing artist and release campaigns, keeping priorities, timelines, budgets and individual measures in view.
• You develop and manage integrated marketing activities across digital channels, direct sales and merchandise, physical products, catalog topics and international activities, and assess platform logic, customer journeys, digital touchpoints and performance signals in order to optimize campaigns across channels.
• You translate artists' identities and campaign goals into creative guiding ideas, clear briefs, suitable measures and a coherent approach to target groups.
• You manage collaboration with artists, management teams, internal departments and external partners, ensuring clear decisions and reliable handovers.
• You plan budgets and resources, set priorities and adjust measures, timelines and responsibilities when requirements change, so that campaign goals and deadlines continue to be met.
• You evaluate campaigns using relevant metrics such as streams, reach, interactions, sales and budget development, derive improvements from them, and manage requirements and escalations.
• You ensure release, delivery and operational marketing processes throughout the entire product life cycle, maintain product information, approvals and data quality, and ensure operational campaign readiness.

• You have at least two years of experience in marketing, product management or campaign management at a music, media or entertainment company.
• You understand digital platforms, social media, streaming services and other marketing channels, and can make a well-founded assessment of their impact on artists and target groups.
• You have experience independently managing multiple stakeholders, budgets, timelines and creative activities within a campaign.
• You can develop clear marketing strategies, activities and briefs based on artist and business goals.
• You use metrics and analytical tools confidently to make decisions, improve campaigns and clearly interpret results.
• You have very good written and spoken German and English skills.
• You are open to and interested in our label's genres.
• You take independent end-to-end responsibility for your topics, prepare decisions and derive clear priorities and pragmatic solutions from differing requirements.
• You communicate reliably and in a way tailored to stakeholders, create transparency around expectations and decisions, and actively involve relevant perspectives.
• You actively adapt your approach and priorities to new requirements, engage with technologies and developments in the music market, and derive actionable ideas from them.
• You remain structured under pressure, uncertainty and conflicting goals, set deliberate priorities and make considered decisions.
• You foster trust-based collaboration within the team and across departments, draw on different perspectives and put shared goals ahead of individual interests.

• Feel the music! — Thanks to a concert ticket budget, discounts on physical releases and merchandise, and various internal events.
• Together for music! — We focus on personal exchange and creative collaboration in person, so we spend most of our working week in the office, with regular opportunities to work remotely as well.
• Time to breathe! — You are more than your job: enjoy 30 days of vacation as well as additional scheduled company closure days.
• Be mobile! — Travel sustainably around the capital thanks to discounts on BVG public transport and our JobRad leasing offer.
• Grow with us! — Continue developing through a range of training opportunities.
• Take care of yourself! — Get support with life's challenges, both professional and personal, through independent counseling and coaching services.