Marketing manager in luxury hospitality

As we prepare to enter the international luxury hospitality market, we are seeking an experienced, creative, and strategically minded Marketing Manager to develop and implement the resorts marketing strategy, establish a distinctive brand identity, and build awareness and demand across key international and local markets.

• The Marketing Manager will be responsible for planning and executing the resorts marketing activities, overseeing brand management, digital marketing, social media, content creation, public relations, promotional campaigns, and marketing partnerships.
• The successful candidate will be responsible for strengthening brand awareness, generating qualified demand, supporting direct bookings and revenue growth, developing customer engagement, and establishing a compelling market presence, while ensuring consistency across all communication channels and guest touchpoints.

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing or a related field
• 5–7 years of marketing experience, ideally in luxury hotels, resorts or international hospitality brands
• Proven experience building and executing integrated marketing strategies that grow brand awareness, engagement and commercial results
• Strong background in brand management, marketing communications, campaign planning and brand storytelling
• Solid digital marketing expertise across social media, paid advertising, SEO, SEM, email marketing and website content
• Experience running campaigns that drive room bookings and promote dining, spa and wellness, events, residences and other resort offerings
• Excellent content and storytelling skills, able to bring a luxury brand’s identity and unique experiences to life across all channels
• Experience in PR, media relations, influencer collaborations and strategic partnerships
• Strong understanding of digital analytics, campaign performance, customer segmentation and marketing ROI
• Proven ability to manage budgets, coordinate external agencies, oversee creative production and measure campaign results
• Able to work closely with Sales, Revenue Management, Reservations, F&B, Spa, Events and other departments to align marketing with commercial goals
• Highly organised, with strong project management and communication skills and the ability to juggle multiple deadlines
• Excellent written and spoken English
• Будет плюсом: a post graduate qualification or relevant certification is a plus; Luxury pre-opening, brand launch or new concept positioning experience is strongly preferred; Greek or other languages relevant to key markets are a plus; Knowledge of the Cyprus tourism market, international travel trends and key source markets is an advantage

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