Marketing manager in FMCG

Solico Group is one of the leading privately owned food processing and distribution companies, driven by the mission of enriching people's lives through a diverse range of high-quality food products. With more than 30 subsidiaries and approximately 17,000 employees, the group operates across a wide range of food categories, including dairy, meat, snacks, beverages, ice cream, and other food solutions. Solico Group's portfolio includes well-established brands such as Kalleh, Solico, Pemina, Shams, and Castle. We are looking for an experienced, strategic, and results-driven Marketing Manager to lead and develop marketing activities for Solico Group's entire product and brand portfolio in Kazakhstan.

• Develop and implement comprehensive marketing strategies for all Solico Group product categories and brands in Kazakhstan.
• Lead brand management, brand positioning, and brand development initiatives to strengthen brand equity and market presence.
• Conduct market research, consumer insights, and competitor analysis to identify market opportunities and growth potential.
• Develop and execute integrated marketing campaigns across digital and traditional media.
• Plan and manage trade marketing activities, promotional campaigns, and in-store activations in close coordination with sales teams.
• Develop effective go-to-market strategies for new product launches and existing product categories.
• Lead digital marketing, social media management, content development, and online advertising initiatives.
• Identify opportunities to increase brand awareness, market penetration, sales volume, and market share.
• Develop annual marketing plans, marketing budgets, and campaign investment strategies.
• Monitor marketing performance through relevant KPIs, evaluate campaign effectiveness, and recommend corrective actions.
• Manage relationships with advertising agencies, media partners, research companies, and other external service providers.
• Ensure consistent brand identity and communication across all marketing channels and customer touchpoints.
• Collaborate with sales, supply chain, finance, and other departments to ensure effective execution of marketing and commercial strategies.
• Prepare regular marketing performance reports and present strategic recommendations to senior management.

• Minimum 5 years of relevant professional experience in marketing, preferably within the FMCG, food, or beverage industries.
• At least 2 years of experience in a marketing management or leadership position.
• Proven expertise in marketing strategy, brand management, and integrated marketing campaign development.
• Strong understanding of CIS markets, consumer behavior, retail environments, and competitive landscapes.
• Hands-on experience in digital marketing, social media management, content marketing, and online advertising.
• Solid knowledge of trade marketing, shopper marketing, and in-store promotional activities.
• Strong analytical skills with the ability to translate market data and consumer insights into actionable business strategies.
• Demonstrated experience in marketing budget management, performance evaluation, and KPI tracking.
• Excellent project management, leadership, and cross-functional coordination skills.
• Strong communication, negotiation, and problem-solving abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Fluency in English is required.
• A commercially minded, proactive, and results-oriented marketing professional with strong strategic thinking and leadership capabilities.
• The ideal candidate should be capable of managing a diverse portfolio of brands and product categories, understanding regional market dynamics, and transforming marketing strategies into measurable business outcomes.
• We are particularly interested in candidates who combine strategic marketing expertise with practical FMCG experience and a strong understanding of the relationship between marketing performance and sales growth.
• Будет плюсом: Experience in managing multiple brands and product categories is a strong advantage; A master's degree is an advantage; Proficiency in Russian and/or Kazakh is a strong advantage; Previous professional experience in CIS markets or a strong understanding of the region's FMCG industry and business environment is highly preferred

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