marketing manager in employee experience

Culture Amp is an employee experience platform that helps companies transform employee engagement, improve performance management, and develop high-performing teams. Its platform serves 25 million employees across more than 6,000 companies.

• Lead the marketing strategy within DACH and build the Benelux and Nordics regions;
• Adapt global campaigns for local impact to drive pipeline and revenue;
• Establish regional plans that translate GTM goals into local events and campaigns;
• Localise messaging and content for local buyers;
• Build and manage a pipeline of new logo and expansion opportunities with SDR teams;
• Represent regional markets across global marketing forums;
• Align quarterly plans, run retrospectives, and ensure lead follow-up through opportunity conversion;
• Create and translate content using AI;
• Use market, customer, and competitor insights to shape regional strategy;
• Provide feedback to global teams to align messaging with local needs;
• Run joint events and webinars with local partners;
• Plan, develop, and scale the partnership channel;
• Develop the local Community Chapters programme;
• Manage local chapter leads and support programming where necessary;
• Measure marketing performance and improve results using data;
• Manage ROI and make trade-offs that maximise impact across programmes and channels;
• Manage local vendor relationships and deliver high-quality execution on time and within budget.

• 7+ Years of B2B SaaS marketing experience or equivalent experience driving measurable pipeline and revenue in the UK market;
• Experience building a market from the ground up to drive new business acquisition, expand the existing customer base, and elevate brand presence;
• Experience working in an international organisation;
• Innovative and creative mindset with willingness to experiment and take calculated risks;
• Confidence using AI to improve processes or create content that drives results;
• Strong analytical skills and experience with Salesforce, HubSpot, webinar, and ABM tools;
• Exceptional collaboration and communication skills;
• Ability to influence cross-functional teams without direct authority;
• Understanding of scaling new logo and expansion efforts;
• Comfort balancing high-touch field activity with global scaled digital programmes;
• Experience working with C-Suite ICPs and buying committees;
• Native-level German and fluent English;
• Nice to have: Customer or Community Marketing experience, HRTech background, familiarity with partnership programmes and co-marketing initiatives, additional European languages.

• Equity through the Employee Share Option Program;
• Learning programmes and coaching;
• Quarterly refresh days, an extended end-of-year break, and a monthly wellbeing and lifestyle allowance;
• Inclusive parental leave from day one;
• MacBook and budget for a home workspace;
• Five annual social impact days;
• Medical insurance coverage for employees and families, available for the US and UK only.