Marketing manager in customer journey

eRecht24 is represented in the Legal Tech market as one of the best-known digital information platforms for internet law, data protection and e-commerce, helping thousands of website operators and agencies make their websites legally compliant every day. To strengthen our team, we are looking for an experienced marketing professional focused on Customer Journey who will take responsibility, help shape strategic decisions and sustainably develop our marketing measures across the entire Customer Journey.

• You are responsible for the Customer Journey at eRecht24 end-to-end - from the first brand contact through organic channels to long-term customer loyalty. You ensure that isolated channel activities become a coherent customer experience.
• You develop and maintain a cross-channel Customer Journey Map that makes all relevant touchpoints, phases and transitions visible.
• You identify the critical moments in the Journey - where are we losing potential customers, and where are the biggest conversion levers?
• You orchestrate collaboration between the marketing teams along the Journey so that channels reinforce one another instead of working in silos.
• You develop concepts for key moments in the lifecycle: onboarding, activation, upgrade, retention and win-back.
• You refine Buyer Personas based on real user data and ensure that different target groups go through the right Journey.
• You bring the customer perspective into data-driven marketing decisions and connect quantitative funnel analyses with qualitative insights.
• You work cross-functionally across all marketing teams, not within a single channel. You are the person who keeps the big picture in view and ensures that the individual disciplines deliver a coherent Journey together. You report directly to the Head of Marketing.

• 5+ years of experience in digital marketing, with a focus on Customer Journey, Lifecycle Marketing or Growth Marketing.
• Demonstrable experience mapping and optimizing Customer Journeys across multiple channels and funnel stages.
• Strong understanding of the entire funnel - from awareness through lead generation and nurturing to conversion and retention.
• Cross-functional work experience: you can build bridges between specialist teams and think across channels.
• Strong analytical and conceptual skills: you combine data (conversion rates, attribution, cohorts) with user understanding.
• Experience in a SaaS or subscription environment (freemium-to-premium, churn prevention, LTV optimization).
• At least fluent German (C2).
• Будет плюсом: Experience with marketing automation and Journey-based communication; Knowledge of attribution modeling and cross-channel tracking; Legal Tech or B2B SaaS background

• A dynamic team with a strong sense of togetherness and open communication.
• Flat hierarchies and short decision-making processes.
• Thorough onboarding and individual development opportunities.
• Modern office in Berlin-Charlottenburg (near Ku'damm).
• Free snacks, soups, coffee, lemonades and water.
• Regular team events and informal get-togethers.
• Compensation commensurate with performance.
• Remote-first, with regular in-person attendance in Berlin for workshops and strategy sessions.
• We work in a data-driven way and actively use AI tools in our daily work.
• Hybrid in Berlin, with at least three days per week on-site.