Marketing manager for public administrations

Ark builds AI platforms for public administrations. We have entered the marked with our most known tool, a platform for local climate action, about 1 year ago, now working with > 60 cities, counties and states - from Schleswig-Holstein and Berlin to small rural municipalities. We have won the German Startup Award 2026, raised 2.4mn in pre seed and grant money and approach 1mn in annual revenues.

• As always in early stage startups, your role will include adjacent tasks, e.g., PR, social media or branding.
• You will completely own marketing and work on strategic questions as well as operative initiatives.
• You will conduct events, own google and linkedin ads, set up our newsletter, and much more.
• You come up with the ideas, launch them fast, measure what works and double down.
• You report directly to Ruth, our founder and CEO.
• Own messaging and branding.
• Decide how we explain what we do and why our target persona should care, and keep that story consistent everywhere.
• Run campaigns end to end.
• Scope them, ship them, measure and stop the ones that do not deliver.
• Open new segments.
• Build the positioning that lets us grow beyond our current customer base.
• Measure the funnel.
• Know where leads come from, what converts, and feed that back to sales and product.

• around 3-5 years of hands-on B2B marketing experience, ideally in a startup, scale-up or similarly entrepreneurial environment. We care more about what you have built and learned than the exact number of years.
• You are equally happy writing a newsletter, briefing a landing page, setting up an ad account and standing at a booth.
• You know how to evaluate the success of your channels and can tell us the difference between a channel that generates noise and one that generates pipeline.
• You can generate the material and messages we need for the different channels. The material has to land with our German public sector audience.
• Excellent German and English (C1).
• Будет плюсом: Fluent French, Italian or Spanish is a plus

• Competitive Compensation Package
• We value your skills and expertise - enjoy a salary that reflects your impact.
• Take on responsibility from the start, tackle exciting challenges, and accelerate your career with a steep learning curve.
• Offices in both, Berlin and Munich. Your home office is Berlin, but you are welcome to work fro the Munich office anytime.
• Join a vibrant team with fun social events, and a culture of open feedback and continuous learning.
• Stay active with an EGYM Wellpass / Urban Sports Club membership, plus enjoy discounts on top sustainability brands and Bike Leasing.
• Full-time