marketing manager for live events

Ticketmaster is a ticket marketplace and a provider of enterprise tools and services for the live entertainment business. It connects people around the world to live events.

• Drive the local marketing strategy to reach yearly objectives, collaborating with teams in Germany and Austria
• Manage the local marketing budget, focusing on initiatives that support commercial and B2B outcomes
• Localise international brand campaigns to align with local culture and grow brand awareness
• Strategise and create campaigns for local events to meet ticket sales targets
• Manage and grow relationships with Live Nation presale partners, including sponsorship and barter arrangements in Switzerland
• Act as the key link between marketing and sales in Switzerland, aligning marketing activities with sales targets and pipeline needs
• Work with the GSA marketing team to align Swiss activities with GSA and global strategy
• Monitor the Swiss market and competitive landscape, particularly sales and partner activity, and share insights for GSA planning
• Build and maintain relationships with local promoters, venues, and partners, identifying joint marketing and business opportunities
• Represent Ticketmaster at relevant local industry, sales, and partner events in Switzerland
• Report on KPIs and analyse results to inform and enhance strategy
• Support the sales team with marketing insights and expertise for client pitches
• Represent the brand at external conferences and in media engagements

• 5+ Years of marketing experience, ideally focused on brand, event, or B2B marketing
• Strong knowledge of the Swiss event, sports, and music landscape
• Experience in B2B and B2C marketing and understanding of how marketing supports sales and commercial goals
• Experience planning and executing events, ideally in entertainment, live, or sports environments
• Confidence representing a brand externally and strong stakeholder and relationship management skills with partners, promoters, venues, and media
• Professional proficiency in English, Swiss German, and French
• Willingness to travel regularly within Switzerland and to Germany and Austria as required
• Proven track record of leading campaigns and delivering against marketing KPIs
• Excellent communication skills and the ability to adapt to internal and external stakeholders
• Strong team spirit and motivation to contribute to a positive team culture
• Creative problem-solving skills for internal teams, partners, and clients
• Innovative, proactive, hands-on, and entrepreneurial mindset
• Ability to thrive in a fast-paced, dynamic industry
• Будет плюсом: knowledge of additional languages

• Contract Terms: Full-Time, 42.5 hours per week
• Regular travel within Switzerland and to Germany/Austria as required