Marketing manager for B2B SaaS

We're a group of three connected businesses and we're hiring one marketing manager to own all of them: A cybersecurity / device management product — B2B SaaS sold to IT and security teams. Long sales cycles, technical buyers, enterprise deals. A software development company — custom development services for international clients. Reputation-driven, inbound-led. A coding academy — B2C education. Enrollment-driven, seasonal intakes, community and social-first. Three audiences, three funnels, one marketing strategy. This is not a role where you inherit a playbook — you build it.

• Build and own the quarterly marketing plan, with clear targets per business line
• Manage the marketing budget and report on spend efficiency (CAC, ROAS, cost per lead)
• Lead and brief the creative team — designer, SMM, content writer, video
• Own analytics: set up tracking, build the reporting dashboard, present results monthly
• Position each brand clearly and keep messaging consistent across all touchpoints
• Build the demand generation engine: content, SEO, LinkedIn, paid, email sequences
• Produce technical marketing assets — case studies, one-pagers, comparison pages, whitepapers
• Run account-based campaigns against a target list, in coordination with sales
• Own conference and event presence: booth materials, pre-event outreach, follow-up
• Feed the sales team qualified pipeline and track lead-to-demo conversion
• Grow inbound lead flow through SEO, case studies, and thought leadership
• Manage presence on Clutch, Upwork, and relevant directories, including review generation
• Build the founder/executive personal brand on LinkedIn
• Develop outbound campaigns for target markets (US, EU, GCC)
• Turn delivered projects into publishable case studies
• Own the enrollment funnel from first touch to signed student
• Run performance marketing on Meta, Google, TikTok, and local Armenian channels
• Build the content engine: Instagram, YouTube — student stories, instructor content, career outcomes
• Organize open days, free workshops, and hackathons that convert to enrollments
• Build partnerships with universities, schools, and employers
• Manage the student and alumni community as a referral channel

• 5+ years in marketing, with at least 2 year owning a channel or budget end to end
• Experience with both B2B and B2C — or clear evidence you can switch between them
• Hands-on with paid advertising: Meta Ads, Google Ads, LinkedIn Ads
• Comfortable in analytics: GA4, Meta Business Suite, UTM discipline, funnel reporting
• Strong writing — you can produce a landing page, an ad, and an email without waiting on a copywriter
• Armenian and English at a professional level; Russian is a strong plus
• You reason in numbers. You know your cost per lead and you can explain why it changed.
• Будет плюсом: Background in tech, SaaS, or EdTech; Familiarity with cybersecurity or IT infrastructure topics; CRM and marketing automation experience (HubSpot, Zoho, or similar); SEO and technical content experience; Video production or editing skills; Experience managing a small team or agency relationships

• Competitive salary, reviewed based on results
• Full ownership of marketing across three businesses — no layers of approval
• Direct access to leadership; decisions happen in days, not quarters
• Budget for tools, courses, and conferences
• Hybrid schedule and flexible hours
• Modern office in Yerevan
• Real career growth toward Head of Marketing / CMO as the group scales