marketing manager for automotive brands

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• Develop and implement the annual advertising strategy across Poland and the Baltic states, covering all media channels and aligning with brand image, sales, and financial objectives defined in the budget and its revisions
• Ensure advertising quality and effectiveness and maintain a continuous flow of new ideas
• Contribute to improving the operational efficiency and professional skills of advertising department staff responsible for activities in Poland and the Baltic states
• Ensure proper brand presentation in local advertising prepared by Renault Polska and in co-branding projects across Poland and the Baltic states
• Coordinate website activities for the brands in Poland and the Baltic states, ensuring up-to-date information that supports a positive brand image, drives traffic, and generates leads
• Coordinate social media activities for Poland and the Baltic states with agencies and Renault Polska departments
• Coordinate website activities for the Renault and Dacia partner network across Poland and the Baltic states
• Collaborate with the Data, Architecture & CRM team on tools, CRM communication, and digital projects to generate the target number of leads, build a consistent brand image, and ensure high customer satisfaction in Poland and the Baltic countries

• Product knowledge
• Knowledge of marketing principles (4Ps)
• Ability to anticipate needs and respond quickly
• Operational flexibility and good work organization
• Leadership skills
• Ability to communicate precisely, manage projects, prepare action plans, and ensure their implementation
• Ability to set priorities
• Stress resilience
• Discipline in performing duties
• Creativity and ability to propose solutions
• Focus on profitability in decision-making
• Knowledge of negotiation techniques
• Discretion and confidentiality
• Proficiency in English

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