Marketing manager

Lounge by Zalando is an online shopping club for fashion and lifestyle products, serving millions of members across 24 European markets. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. Customers sign up with their email addresses and can shop daily curated selections of limited-time promotional deals.

• P&L ownership of your channel(s) - connecting KPIs (ROAS, CPA) directly to business outcomes: Revenue, Contribution Margin, and Customer Acquisition across 24 markets.
• Campaign execution and optimization across your channel portfolio, from strategy and investment allocation to day-to-day performance management.
• Data-driven investment frameworks that translate Business Unit growth targets into channel-level decisions, with clear weighting for incrementality and long-term customer value.
• Cross-functional contribution - partnering with Applied Science, Analytics, Brand & Creative, Martech, Buying, and Markets & Propositions in planning cycles, technology discussions, and campaign delivery.
• AI and automation adoption across your workflows - from campaign automation and audience signals to data analysis - keeping pace with platform shifts and emerging best practices.
• Accurate interpretation of quantitative and qualitative data into actionable customer insights and channel recommendations.
• Stakeholder communication - presenting channel performance and strategic recommendations clearly to senior marketing leadership.

• 2+ years of hands-on performance marketing experience with expertise in at least one of the following: SEA, Google Shopping, DV360, App Install, Apple Search Ads, Smartly, Meta, TikTok, Pinterest, Snap.
• Strong understanding of feed management, bidding mechanics, pixel/event tracking, and how technical decisions drive auction efficiency and revenue.
• Advanced proficiency in data-driven decision-making; comfortable in Excel/Google Sheets and at least one BI tool (Tableau, Looker, or equivalent).
• Basic SQL and/or Python required.
• You connect channel performance to P&L impact and engage credibly in budget discussions.
• Demonstrated experience applying AI tools and automation to marketing workflows - creative testing, audience modelling, bidding automation, or data analysis - with a drive to experiment and scale.
• You understand what drives membership sign-ups, repeat purchases, and long-term loyalty - not just immediate conversion metrics.
• You use customer segments and CLV thinking to shape channel strategy.
• You communicate clearly and in a structured way, tailor the message to the audience, and actively seek feedback to improve your work and blind spots.
• You build strong working relationships with internal and external stakeholders including platform partners (e.g. Google, Meta, TikTok).

• 27 days holiday per year (+ 1 day per calendar year, up to 30)
• 2 paid volunteering days per year
• Hybrid working model - up to 60% remote per week
• Work from abroad for up to 30 working days per year
• Employee shares program
• 40% off Zalando, 30% off Lounge by Zalando, plus external partner discounts
• Relocation assistance available (subject to prior agreement)
• Family services, counseling, and support
• Health and wellbeing options (including Wellhub/Gympass)
• Mental health support and coaching
• Biannual peer-to-peer review and access to our training platform