Marketing manager

Fitnet is a full-service consulting and execution partner for fitness, wellness, and sports-nutrition businesses in Georgia. We help gyms, studios, coaches, and wellness brands launch, grow, and operate better through strategy, finance, operations, and marketing. Our marketing team works like an agency inside the company. Each Marketing Manager owns an assigned brand, backed by a shared team. We work across several businesses, move fast, and measure success by what actually changes for the business.

• Plan and execute Arena’s marketing campaigns, promotions, and seasonal activities.
• Build the monthly marketing calendar and make sure everything happens on time.
• Drive customer acquisition, bookings, memberships, and repeat visits.
• Work with Arena’s management to turn business priorities into marketing activities.
• Track campaign results, understand what’s working, and change what isn’t.
• Own Arena’s day-to-day brand communication across digital channels.
• Plan social media content that gives people a reason to follow, engage, and visit.
• Brief content creators and designers, coordinate shoots, and get content published.
• Write campaign copy, promotional messages, and creative briefs.
• Keep the brand consistent without making every campaign look and sound the same.
• Work alongside Fitnet’s marketing managers, content creators, and specialists.
• Coordinate projects from brief to delivery, with clear deadlines and ownership.
• Contribute to campaigns and launches for other brands in our portfolio.
• Bring ideas from one brand to another when they make sense.
• Keep the work moving without needing someone to chase every task.

• 1–3 years of hands-on marketing experience.
• Experience planning and executing campaigns, not just managing social media pages.
• Ability to write clear briefs, coordinate creative work, and manage deadlines.
• Comfortable working with numbers: campaign budgets, leads, conversions, and results.
• Strong Georgian and working proficiency in English.
• Able to manage several projects without losing track of the details.
• Genuine enthusiasm for fitness and an active lifestyle - you should want to be a customer of what you market.
• Hands-on: comfortable coming up with an idea and making it happen.
• Takes ownership - if something isn’t working, you don’t wait for someone else to notice.
• Creative, but understands that good marketing needs to deliver results.
• Organized, reliable, and comfortable with several priorities at once.
• Strong opinions, clearly argued, held with an open mind.
• Будет плюсом: Experience in fitness, wellness, sports, or entertainment; Agency experience or experience working across multiple brands; Experience with CRM, SMS campaigns, or customer retention; Experience organizing events, activations, or local campaigns

• Salary of 1,500–2,000 GEL/month, based on experience.
• Ownership of marketing for an established sports complex.
• A shared marketing team with creative and production resources.
• The opportunity to work across several growing brands and businesses.
• Direct access to marketing leadership and room to make decisions.
• Real opportunities to grow as Fitnet takes on more clients and projects.