Marketing data analyst in direct acquisition

We’re looking for a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions. Working across our Health and Life businesses, you’ll dig into customer behaviour, media performance and digital journeys to understand what’s working, what isn’t and where the next opportunity lies. Your insight will help shape media strategy, audiences, creative, budget allocation and digital experiences, giving you real influence over how Vitality attracts and converts new customers.

• Own the analytical interpretation of direct acquisition performance, connecting marketing investment and activity to leads, sales, customer quality and commercial value
• Identify the underlying drivers of acquisition performance by combining media, audience, creative, CRM, digital journey, sales and external market data
• Develop evidence-based recommendations on marketing budget allocation using econometrics, experimentation, historical performance and marginal-return analysis
• Provide an independent analytical perspective on audience targeting, bidding, campaign structure, channel mix and activation strategies
• Build a structured experimentation programme, defining hypotheses, test designs and success measures and translating results into clear next actions
• Strengthen the use of first-party customer and sales data across marketing measurement, audience activation, conversion tracking and optimisation
• Partner with Vitality’s econometrics agency to challenge model assumptions, improve data inputs and translate findings into practical investment decisions
• Coordinate reliable, automated and quality-controlled data feeds across media, customer and commercial data sources
• Evaluate creative effectiveness to understand how messaging, proposition, format and execution influence acquisition and conversion outcomes
• Apply statistical, predictive and causal analytical techniques to improve targeting, measurement and investment decisions

• Strong experience in marketing analytics, marketing science or performance marketing, ideally within a paid-media environment.
• Strong SQL skills, with experience using Python or similar tools to analyse marketing and customer data.
• Good understanding of paid-media measurement and performance across platforms such as Google Ads, Search Ads 360 and Meta.
• Experience combining CRM, customer, digital and media data to understand campaign effectiveness and customer behaviour.
• Good knowledge of marketing measurement and statistical techniques, including experimentation, regression and testing.
• Strong commercial and communication skills, able to turn complex analysis into clear recommendations on marketing performance, investment and budget allocation.

• Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
• We are happy to discuss flexible working!
• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary
• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society