Local marketing manager in hospitality

at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥

• lead end to end strategy and delivery for New Site Openings, major refurbishments, and key strategic territories, maintaining accountability from blueprint through post launch performance tracking.
• lead regional campaign planning for complex, high stake territories, acting as the strategic voice of the regions to ensure national campaign frameworks reflect local trading nuances, commercial priorities, supplier requirements, CRM boundaries, and operational realities.
• establish a consistent cross functional operating model for priority growth sites, using commercial insight to propose target locations, validate operational readiness, and agree realistic, location specific success measures
• collaborate with regional Finance stakeholders to review site performance, identify trading opportunities, align upcoming campaigns, and share commercial performance insights alongside active local marketing activity
• maintain a forward looking annual trading, regional occasion, and cultural opportunity calendar, prioritising bespoke local activation where it offers clear commercial value beyond the national brand campaign
• share responsibility for local budget management, regional media and PR agency management, national campaign localisation, TTL campaign delivery, restaurant visits with AMs, and Regional Meeting updates

• highly organised
• commercially minded, financially literate and sales orientated
• strong communicator, able to influence and engage senior stakeholders and local marketing teams
• agile in adapting plans accordingly
• experience in restaurant / hospitality / retail to be able to best resonate with teams on the ground
• highly cross functional team player with strong multi site campaign management experience

• 12 month fixed term contract
• hybrid working (3x a week at noodle hq, the rest at home)
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
• private healthcare cover
• 3% pension contribution
• 25 days holiday plus bank holidays
• + further discounts across retail, hospitality & leisure — perks that make life sweeter
• supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents