lifecycle marketing manager in mobile games

Zimad develops free-to-play mobile games enjoyed by millions of players every month. Its multinational team builds engaging products and delivers player experiences.

• Build the CRM strategy and campaign calendar with Product and LiveOps;
• Segment players using attributes, in-game events, and behavioral data;
• Design and launch welcome, win-back, reactivation, subscription, LiveOps, and sale customer journeys;
• Run email, push, and in-app campaigns;
• Formulate hypotheses, define KPIs, run A/B tests, and scale winning scenarios;
• Measure CRM impact on Open Rate, CTR, Conversion, Retention, and Revenue;
• Collaborate with Product Managers, Analytics, Design, and Copy to deliver high-quality campaigns;
• Coordinate CRM campaign launches and timelines end to end.

• 3+ Years of experience in CRM/Lifecycle Marketing;
• Proven experience with segmentation, automated flows, and customer journeys;
• Strong grasp of product and CRM metrics, A/B testing, and campaign analytics;
• Intermediate+ English;
• Nice to have: gaming or mobile app background, subscription product experience, familiarity with SQL, Firebase, AppsFlyer, Amplitude, BI tools, Jira, and Confluence.

• Flexible hours;
• KPI- and success-based bonuses;
• Career growth in an international setting;
• Paid conferences, training, and workshops;
• One-time assistance options for key life events;
• Referral program;
• Access to mental health sessions with psychologists;
• Participation in charitable initiatives;
• Work on global F2P projects reaching millions monthly;
• Involvement across all stages of product development;
• The selection process includes a screening call, a test, team interviews, and a final interview.