Lifecycle Marketing Manager (AI-native)

Founded in 2017, we are a fast-growing fintech company on a mission to make shopping and financial decisions effortless. By combining smart technology with customer-first thinking, we enable people to pay flexibly and businesses to grow faster.

As a team, we value ambition, ownership, and constant improvement. We move fast, think big, and build solutions that make a real impact on everyday lives.

We're looking for a Lifecycle Marketing Manager to own, build, and scale our customer communications from the ground up. You'll design AI-powered agentic flows that research, draft, launch, test, and optimize our emails, SMS, web push notifications, and you'll make sure they move the business.

• Build, launch, and optimize lifecycle campaigns across email, SMS, web push, in-app messaging
• Design and run agentic workflows, and decide what AI owns and what a human reviews.
• Build reporting and dashboards, including AI-assisted monitoring.
• Own the lifecycle budget: plan, forecast, and justify spend across channels and tooling.
• Run the backlog: work with Marketing, Product, Data, Compliance, Creative, Business to prioritise by impact, set expectations, and deliver.
• Run experiments and tests to turn the results into the next decision.
• 28 days annual leave + public holidays + your birthday off, always
• Hybrid work with flexible hours
• Paid sick leave + 3 wellbeing days
• Modern, pet-friendly office in the heart of Tallinn
• Fully stocked kitchen: snacks, fruit & drinks
• Monthly Stebby allowance for sports & wellness
• Collaborative, multicultural team
• Regular events & offsites
• Room to bring ideas and make real impact

• You've got a marketing brain: you understand customer psychology and you can draft a copy yourself.
• You can run a backlog, say no with data and keep stakeholders informed without drowning them.
• You use AI tools daily and have strong views on what they do well and badly.
• You think in systems, you can break a messy process into steps, add checkpoints where a human has to review.
• You're comfortable with new tools and new workflows, and you don't wait for instructions.
• You thrive in "do more with less" environments, where automation is how a small team gets leverage.
• Customer IO, Claude AI, Rudderstack, Mixpanel, Databricks;
• SMS, WhatsApp / Viber, web push, in-app messaging;
• Budget forecasting;
• Incrementality, attribution, experimentation;
• Experience with fintech industry;
• Fluency in any of the Baltic languages.