Influencer marketing manager in beauty and luxury

Parfums Christian Dior (PCD) are seeking a data-driven Influencer Marketing Manager to lead the influencer strategy, activations, and performance tracking across the UK & Ireland. Reporting to the PR Director and working closely with the Communications and Marketing teams (local and international), this role will drive creator partnerships, content development, seeding strategy, and campaign measurement to strengthen brand visibility, desirability, and business impact. A sharp analytical mindset and a strong understanding of the luxury and beauty influencer landscape is essential.

• Define and implement the annual local influencer marketing strategy for the UK & Ireland in alignment with local business priorities, growth goals and international brand direction
• Contribute strategic input to 360-degree campaign plans, ensuring influencer activity is fully integrated into broader marketing and communication initiatives
• Partner with the Media, E-commerce, and Marketing teams to amplify influencer content and integrate it into broader campaigns and launches.
• Work closely with the PR Director to manage the annual influencer marketing budget and forecasting spend
• Support the PR Director in collaborating with the legal team on contracts, usage rights, and compliance relevant UK advertising guidelines
• Own the end-to-end discovery and management of talent across all tiers using dedicated influencer marketing and social listening platforms
• Conduct demographic and engagement analysis, and brand-fit assessments to ensure strong alignment with brand values and target audiences.
• Build and maintain a robust influencer database, segmented by creator tier, engagement quality, audience profile and historical performance.
• Develop strong relationships with local influencers, talent agencies, and key creator partners.
• Lead the ideation and execution of always-on influencer programs and key campaign activations across the UK & Ireland with a strong focus on performance
• Conceptualize and guide the development of differentiated influencer content, working with agencies or internal teams in line with brand image and business priorities
• Define and manage the annual influencer gifting and seeding strategy for the market.
• Plan and deliver influencer events and brand activations in the UK & Ireland
• Support the PR Director in the planning and attending of global events
• Own all reporting and analysis of campaigns to translate campaign and creator performance into clear actionable insights to improve future activations, investment decisions and KPI development
• Define, track, and report on influencer KPIs including VIT and Engagement
• Build and maintain reporting dashboards

• 7+ years experience working in Influencer Marketing or Advocacy
• Proven record of proficiency with data analytics platforms (such as Tribe, Traackr) is mandatory.
• Strong analytical mindset with the ability to interpret performance data and develop KPI frameworks
• Experience managing influencer campaigns, creator relationships, and market activations end to end.
• Innovative and creative thinker able to develop new ways to tell the brand’s story
• Perfect written and spoken English
• Excellent organisational, time-management and budget management skills
• Drive and resilience to deliver results
• Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
• Excellent presentation skills
• Будет плюсом: Strong experience within the beauty and luxury industry is a plus; Experience with other social monitoring platforms is a plus; International / Cross Functional experience an asset but not essential

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