описание
The company is an international iGaming group with B2C brands in the US, Tier-1, and CIS markets. Its US social casino brands use sweepstakes mechanics on a white-hat model and run on its own platform.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
- Own mobile growth for sweepstakes casino apps in the US, starting with iOS and then expanding to Android
- Manage ASO, including metadata, store creatives, custom product pages, ratings and reviews, and chart position growth
- Run Apple Search Ads with broad semantics and volume-driven bidding
- Scale paid user acquisition across AppLovin, Unity Ads, Mintegral, Moloco, Meta, TikTok, and Snapchat, working directly with these platforms
- Build clear channel unit economics using CPI, ROAS D7/D30, and payback
- Grow organic installs through ASO alongside paid traffic
- Set product tasks for the in-house development team
- Hire and lead a team as the direction scales
требования
- Proven track record of taking a mobile game or casino app into top store categories in the US or another major market
- Hands-on ASO and Apple Search Ads experience
- Personally managed paid mobile user acquisition at thousands of installs per day, with budgets of $300k+ per month
- Strong understanding of channel benchmarks, launch timing, early scaling metrics, and optimization timelines
- Experience in social casino or US sweepstakes apps, licensed US casino, sportsbook or poker brands, or mobile slots, skill-gaming or real-money games with high-volume user acquisition
- Not a fit: Web-only media buyers without mobile experience; mobile user acquisition specialists without casino, gaming or sweepstakes context; strategists who do not run campaigns themselves
- Будет плюсом: Experience with incentivized and behavioral traffic, a strong mobile user acquisition network, experience working in or with Asian mobile gaming teams, Web2app and out-of-store payments
условия
- Ownership of a new direction, with budget, resources, and a team built around the role
- $100K starting traffic budget, with fast scaling when the numbers work
- Direct work with the Head of Performance and fast decisions
- Competitive base + significant performance bonus tied to results
