Head of marketing for AI agents

Autonomous AI agents are one of the defining technology categories of the decade: businesses are shifting from tools that help people work to systems that do the work themselves. We are a product company building such a system for the US B2B market. Through our platform, companies can deploy autonomous AI agents that take ownership of complete business processes rather than assist with isolated tasks. These agents work as part of day-to-day operations and carry tasks through from initial request to completion.

• Define who we are in the market and why customers choose us over the dozens of "AI tools" around.
• ICP, decision-maker mapping, value proposition, and messaging by segment.
• Customer development with US clients and feeding insights back to the product team.
• Design and launch GTM strategies by segment: determine where a self-serve motion works, where a sales-led motion is required, and how customers move between the two.
• Arm the sales team with materials that close deals.
• Paid acquisition, SEO, AEO/GEO, content, webinars, partner and affiliate programs, industry communities, ABM for key accounts.
• Your job is not to "run channels" but to find the ones that deliver pipeline of the right volume and quality — and shut down the rest.
• Together with the product team: activation, trial-to-paid conversion, onboarding, retention, and account expansion.
• Full-funnel analytics and attribution.
• You own CAC, LTV, channel payback, and marketing's contribution to ARR — and you defend those numbers in front of leadership.
• Contractors and agencies: selection, briefing, acceptance, deadlines, budget.
• Plus your own AI agents for routine work — we expect you to automate your job the same way our product automates our clients' businesses.

• Have at least two years of experience marketing products in the US with personal ownership of budget and metrics
• Know B2B SaaS from the inside: subscription model, long sales cycles, multiple decision-makers, and the difference between SMB and enterprise
• Can run the full cycle: positioning → go-to-market → funnel from first touch to account expansion
• Understand how US buyers search for solutions, make purchasing decisions, and where they form opinions about a category
• Design agentic workflows for your own tasks — not "tried ChatGPT" but building pipelines that actually work
• Are fluent with numbers: GA4, GTM, ad platforms, attribution models, unit economics.
• Write marketing copy at a native level
• Are ready to walk through your case studies in an interview — with numbers, not slides
• Будет плюсом: SQL is a plus; Launched an AI or SaaS product in the US market from scratch; Hands-on AEO and GEO experience — practiced, not just read about; Product-led growth; Marketing team management experience

• Fully remote with no geographic restrictions, flexible schedule
• Performance evaluated based on outcomes, not hours worked
• Full ownership and autonomy across strategy, budget, and team
• Direct work with the founder — decisions take days, not quarters
• Compensation is discussed individually based on experience and fit for the role
• Corporate training and travel to industry conferences