head of marketing for a community rewards platform

TYB is building a community rewards platform that helps top brands engage and reward their communities for valuable actions. Its B2B/B2C product connects verified customer purchases and authentic buyer behavior with AI-driven shopping.

• Own TYB’s company narrative across brand-partner-facing and consumer-facing channels
• Define TYB’s category position and connect the stories of why brands work with TYB and why users love it
• Own coordinated, multi-channel 360 marketing campaigns across creators, content, paid media, in-person events, and brand participation
• Tie campaign moments to product and brand milestones, with measurement built in from the start
• Build an ongoing content engine using creators, brand moments, and in-person events
• Partner with product marketing on product strategy and roadmap, sales enablement, feature launch narratives, and customer-facing positioning
• Activate existing brand partners and fund direct user acquisition, prioritizing channels that compound
• Build and run always-on demand generation for brand pipeline and user growth through content, SEO, thought leadership, partner, referral, and organic acquisition channels
• Own top-of-funnel performance to maintain consistent brand lead flow and user sign-ups beyond individual launches
• Make retention and engagement core to growth strategy and execution through Lifecycle Marketing
• Manage and grow a team across Consumer, Partner Marketing, Events, Lifecycle, Social Media, and Design
• Set a shared operating cadence and major-moments calendar across marketing functions
• Build a shared marketing measurement framework spanning brand, partner, and growth metrics

• 10+ Years of marketing experience, with a B2B tech foundation in SaaS, marketplace, or platform businesses and an understanding of consumer/D2C marketing
• Experience working across B2B go-to-market and consumer strategy
• Proven experience managing and developing marketing leads across brand, growth, lifecycle, and partnerships
• Experience turning fragmented, early-stage marketing functions into a coordinated strategic organization
• Fluency in B2B and B2C metrics, including partner activation, pipeline, CAC, LTV, and engagement
• Strong executive presence and comfort representing marketing strategy to the executive team and board

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