Head of content in hospitality

Arthouse is a cultural and hospitality organization based in Tbilisi, operating multiple venues and facilities. The team brings together events, programming, design, and marketing to create spaces and experiences that connect with diverse audiences. The company values thoughtful storytelling, a strong sense of craft, and a quiet confidence in how it presents itself. Arthouse offers a collaborative environment where professionals can contribute ideas, shape the brand voice, and grow in their careers.

• In the first month, the Content Lead will interview stakeholders, audit existing channels, content, and audiences, and build a content strategy covering priorities per facility, audiences and positioning, formats and publishing rhythm, tone of voice, production model, freelance budget, and success metrics.
• maintaining a rolling content plan aligned with the events calendar and seasonal priorities
• writing clear briefs for the Designer and external photo and video freelancers
• reviewing output against the brief
• publishing and adapting copy across channels
• tracking reach, engagement, and growth
• feeding what works back into the plan

• Senior-level content experience, including owning content planning and delivery across multiple channels
• Ability to translate business objectives into concrete, engaging content ideas and campaigns
• Strong written briefing skills: clear, specific, and unambiguous
• Experience commissioning and managing freelancers, designers, and external photo and video teams, including budgets and delivery
• Confident copywriting skills, with an understated rather than promotional tone of voice
• Experience in content strategy, including audience research, channel planning, and performance analysis
• Comfort running multiple channels without overcomplicating the workflow
• Ability to collaborate with cross-functional teams and align with stakeholders on a regular basis
• Proficiency in English
• Будет плюсом: Experience with cultural, hospitality, or lifestyle brands is a plus; Georgian and additional languages are beneficial

• Условий в вакансии нет