описание
TYB is building a community rewards platform that enables top brands to engage and reward their communities for valuable actions. Its B2B/B2C product serves paying customers and engaged users.
задачи
- Sharpen the target audience, value proposition, and meaning of loyalty across discovery, engagement, and redemption
- Build and refine user segments and the in-app and off-app customer journey from first touch through ongoing engagement
- Partner with Product Marketing on positioning and messaging as the product evolves
- Lead user strategy, creative direction, and brand voice across social, in-app, email, and in-person channels
- Bring user strategy to life through campaigns, content, creators, events, and consumer-facing brand partnerships
- Own storytelling that encourages product usage and communicates why TYB matters, driving acquisition and engagement
- Set the strategy and partner selection for creator and influencer collaborations; the Social Media Lead handles sourcing, contracting, and execution
требования
- 7+ Years of marketing experience
- Direct experience running creator and influencer partnerships end-to-end
- A strong point of view on consumer audiences, supported by work that can be shown
- Comfortable building a function without an established team or playbook
- Будет плюсом: experience at a consumer app, DTC brand, or community-driven product; a background in consumer, DTC, loyalty, or community-driven businesses
условия
- Условий в вакансии нет
